2 February 2017
More than 50% of e-mail opening already on mobile devices
Despite what many believed e-mail does not diminish their number or presence. A new study by Experian Marketing Services shows that the opening of mail continues with its increasing trend (11.6% increase) in the first quarter of 2013. But something has changed: most of the emails are now open in The mobile devices. This trend confirms the need for brands to optimize email messages for multiple […]