Month: February 2017

Mobile advertising campaigns for fast food restaurants and “casual dining” chains are all designed to physically bring the restaurant to the consumer that is in the vicinity of the place. This makes the location component fundamental and a new study shows that 70% of the campaigns in this type of restaurants include some type of target customer selection by location.

To give background and context to the background of this article and to be able to situate ourselves, it is interesting to know in a summarized way, some of the figures of advertising investment in the online medium offered by different sources and entities. Recalling the data from the latest IAB and PwC report, we discovered how the volume of investment in the last quarter […]

Despite what many believed e-mail does not diminish their number or presence. A new study by Experian Marketing Services shows that the opening of mail continues with its increasing trend (11.6% increase) in the first quarter of 2013. But something has changed: most of the emails are now open in The mobile devices. This trend confirms the need for brands to optimize email messages for multiple […]