Day: 4 May 2017

4 May 2017

Brand loyalty in social networks counts more than offers and discounts

Offers, discounts, exclusive content … Yes, of course, they are magnificent, but they are not as important to social consumers as the loyalty they have to certain brands. In the fourth quarter of 2012, 60.7% of mobile device users recognized Twitter as a natural form of support, compared to 51.9% who were still looking for offers or promotions, according to Revealed mobile video technology company […]