Day: 13 April 2018

13 April 2018

Marketing and Innovation Keys for 2018

The Innovation is the application of new ideas, concepts, products, services and practices intended to be useful for increasing productivity. An essential element of innovation is its successful application commercially. Not only must invent something, if not, for example introduce it in the market so that people can enjoy it. This will be one of the terms and keywords for this year 2018 according to surveys and surveys made […]

13 April 2018

Behavioral Targeting. Marketing and Advertising adapt to our preferences

Nowadays, advertising tools and systems try to optimize their effectiveness based on segmentation based on the profile and preferences of the user. The advertising and marketing online debugged and “tune” their actions on this type of segmentation techniques which are called Behavioral Targeting.