Month: May 2018

27 May 2018

Experiential marketing: The future of brands

It is the concept under which the Public Relations Technical Conference will be inaugurated, organized one more year by the students of the last year of the Center for New Professions.

26 May 2018

The good product – Marketing is not everything

Usually we are used to discuss, discuss and analyze aspects related to marketing strategies or the different advertising actions used to promote different products or brands. However, although the commercial “Art of Marketing” maintains as an essential rule resort to all types of strategies with the aim of increasing sales and generating new customers, we must be consistent that although Advertising and Marketing are used […]

20 May 2018

Spending on social media exceeds that of email marketing

The enthusiasm of the travel sector for digital marketing will continue despite the difficult market conditions. This is the main conclusion drawn from the study on the travel industry on the Internet (2017 Online Travel Report) prepared by bigmouthmedia based on the responses provided by 78 leading professionals in the travel sector of the bigmouthmedia and LBi customer database, and the readers of Tnooz.

19 May 2018

Customer loyalty and satisfaction, the main management needs of companies

The economic crisis, the concentration, the increase of establishments (1 store per 80 inhabitants) and the standardization and globalization of the stores are generating new management needs in the commerce sector. These include: customer loyalty and satisfaction, greater flexibility for store marketing and personalization of campaigns and promotions and the improvement of logistics and warehouse management systems.

10 May 2018

65% of CEOs demand that the return on investment of marketing campaigns be finalized before they are approved

Taking into account the latest study published by Lenskold Group and sponsored by MarketSphere about the importance of the return on investment of marketing campaigns, affilinet, Spain’s leading company in results marketing and online affiliation, analyzes how marketing professionals they feel pressured to demonstrate the ROI of marketing campaigns and present measurable, concrete and reliable results.

4 May 2018

Online video strategy, the missing link in electronic commerce?

Currently, stores are competing to find new ways to take advantage of changing consumer buying habits and turn online shoppers into unconditional customers. The most innovative online strategies are designed specifically to increase total revenue per customer and drive efficiencies through all the parts of the sales experience. The result is an explosion of interest and innovation focused on online sales, with video at the forefront of […]