Day: 10 May 2018

Taking into account the latest study published by Lenskold Group and sponsored by MarketSphere about the importance of the return on investment of marketing campaigns, affilinet, Spain’s leading company in results marketing and online affiliation, analyzes how marketing professionals they feel pressured to demonstrate the ROI of marketing campaigns and present measurable, concrete and reliable results.

According to data from the latest study prepared by InfoAdex, advertising investment in conventional media has grown by 2.6 percent in the period in 2018, standing at a volume of 3,762.1 million of dollars, compared to the 3,666 million recorded during the same period last year.