Day: 19 May 2018

19 May 2018

Customer loyalty and satisfaction, the main management needs of companies

The economic crisis, the concentration, the increase of establishments (1 store per 80 inhabitants) and the standardization and globalization of the stores are generating new management needs in the commerce sector. These include: customer loyalty and satisfaction, greater flexibility for store marketing and personalization of campaigns and promotions and the improvement of logistics and warehouse management systems.