Day: 8 June 2018

8 June 2018

In the battle between brands and distributors there is another decisive protagonist: The quality of the service

According to data made public by the consumer confidence indicator of the Official Credit Institute (ICO) on October 2009 there has been an increase in household consumption expectations with respect to the same month last year, indicating some optimism on the part of of consumers. In addition, a study by the consulting firm TNS shows that 3 out of 10 consumers have increased their spending by […]

8 June 2018

Online advertising: Internet overtakes television in the United Kingdom

The internet medium begins to show its true potential and projection, surpassing for the first time the television medium as an advertising medium in the United Kingdom. The data of a recent report developed jointly by the IAB and PricewaterhouseCoopers thus reveal it and indicate the constant growth of advertising investment on this medium over traditional television in a pioneering country and ahead in terms […]