Day: 1 July 2018

According to an annual study of marketing managers worldwide, traditional advertising agencies risk being displaced by a generation of professionals in the field of digital marketing with extensive knowledge in different disciplines and strategies such as online advertising, viral marketing or marketing. mobile.

The new purchasing manager accesses the web daily, searches for web pages of brands and products and uses the information they find and the opinions of other users to make their purchasing decisions. Despite this new trend, the bulk of consumer brands are still looking for their target audience in television programming.