Day: 13 July 2018

13 July 2018

Why prefer Marketing Outsourcing?

What are the reasons that motivate certain companies to prefer Outsourcing before creating a Marketing Department within them? The first reason seems to be obvious, reducing operational costs derived from salaries, physical spaces, telephone expenses, displacement, input, per diem, licenses, etc., but that is a real reason to outsource such an important function as the management of your brand and image.

13 July 2018

Television and Internet drive the recovery of the advertising market

According to the data of the last media panel of Zenith Vigía, “the end of the crisis” in the advertising market “may be close”. The data of the report reveal a recovery of the advertising market despite the slight fall of 1.6 percent of the advertising investment experienced during the month of July. Even so, this fall, the smallest of the year, indicates that the recovery […]