Day: 6 August 2018

6 August 2018

Investments in online advertising will grow 25% in New Zealand

A 20% increase in online advertising spending. These are the data obtained by the Interactive Advertising Office, an industry body that awaits confirmation from the government agency, Advertising Standards Authority, in March. More than 257 million New Zealand dollars, almost 141 million dollars, has been the total spending of brands in online advertising, which places it above advertising investments for radio and print media.

6 August 2018

Differentiate, key to conquer and retain consumers

The increase in competition has led brands to delve into the hidden recesses and precepts of traditional, postmodern and current marketing in the constant search for the added value of being “different”. The different management approaches do not include users and yet it is a maxim that a company without clients is like a garden without flowers. 80% of the brands have consolidated clients, which provides […]