Day: 2 November 2018

The consultant Analytix BI has just done a study to know how to invest in online advertising in South Africa, reaching the conclusion that 10.7% of the budget designated to media advertising of the main advertisers is destined to digital platforms.

Media and social networks have become a powerful tool for companies and brands. However, one of its great benefits, is that through them, companies can remain ‘listening’ to have a greater knowledge of the reactions and opinions of the fans themselves, consumers or customers. The companies are aware of the importance of using social networks as a means of communication turned into a powerful speaker. However, it […]