A 20% increase in online advertising spending. These are the data obtained by the Interactive Advertising Office, an industry body that awaits confirmation from the government agency, Advertising Standards Authority, in March. More than...
The new purchasing manager accesses the web daily, searches for web pages of brands and products and uses the information they find and the opinions of other users to make their purchasing decisions. Despite...
The internet medium begins to show its true potential and projection, surpassing for the first time the television medium as an advertising medium in the United Kingdom. The data of a recent report developed...
Currently, stores are competing to find new ways to take advantage of changing consumer buying habits and turn online shoppers into unconditional customers. The most innovative online strategies are designed specifically to increase total revenue...
After the change of direction of “The Times” that only a few months ago decided to finally change its focus and strategy betting on the subscription model or payment for content, it seems that...
The former marketer of Yahoo! He recommended using technology to achieve a closer relationship between businesses and consumers. In El Salvador, until December last year, 61,484 inhabitants of the country – about 1% of the...
The conquest of the consumer supposes a fight without quarter, a battle without truce in which the enemy presents fierce resistance; to beat him you have to learn to plan your tactical moves, are you...
Before the “boom” of social networks began, companies began to launch blogs to try to attract their customers by offering different content. Until not long ago having a corporate blog implied a responsibility and commitment...
The image of a brand is possibly one of its most valuable treasures and its reputation on the net as well. For this reason, it is necessary for the brand to care for and imitate...
As we all know, social networks have risen to the throne of communication and have begun to reign. Like us, we can not drive without a car, a driving license and a series of previous...
