Online video is positioned as an important piece within the strategy of content marketing. The research conducted by Total Beauty Media Group wanted to know his popularity among the female audience. Taking into account the results, there is a...
We hear a lot about engagement, but is it really important? Not always. The engagement is important only if it is true, Captain Obvious, and second when it really leads to effective conversions. So, How do I know if the engagement that occurs on...
Measuring and evaluating the effectiveness of campaigns is the main challenge facing multi-screen video advertising campaigns, according to a recent study by Mixpo. The survey, which was, base3d on a survey of more than...
To reach people in Social Media is necessary to develop a multiplatform strategy. This is the main conclusion from the recent study Infinite Dial Report, prepared by Edison Research, which emerge 6 major trends. A...
Reputation is always one of the most important assets a company has, and now, online reputation is even more important for all of them because the vast majority of users before making decisions on...
Word of mouth and the power of the recommendations is still in force among consumers. When making a purchase decision, advice and previous experience of our fellow human beings remains one of our referral sources.According...
Price is one of the main elements that determine the conversion, especially in the online environment. Users dive sites of various retailers, in search of the most irresistible price. It is an achievement to...
Marketers are daily strive to create content, conceive that message gets maximum spreading and even, eventually become viral. A golden dream for any strategist online world. The reign of the content remains unaltered, its...
The retail industry time constant transformations lives, reflected on the future of consumer habits through a complete and thorough analysis of the future of shopping online. According to the opinion of the company in...
The emergence of social networking has become the classic indicators inadequate customer. The new scenario demands a more accurate “multichannel” experience and greater emphasis on understanding online reputation. Conversion rates. ROI attribution. Percentage of...
