It is expected that this year the cost of online advertising in the US will be around 40 trillion dollars (US), destined mostly to three formats: searches, videos and display advertising (banners). A trend that...
The end of the year is approaching and, with it, the predictions for the next. The evolution of social commerce (and of f-commerce ), together with its current situation, encourages us to think that 2019 will continue to be...
We talk about the companies and we do it from its side more linked to the integration of the work teams and the interference of these in the offline reputation of the brands. Failures...
EROSKI launches today the infoJuego campaign to advise adults when buying toys, necessary information that follows from the conclusions of a sociological study prepared by EROSKI CONSUMER on the buying habits of Spanish toys....
When buying, both online and in a physical store, the consumer’s eye takes the most important part. In this regard, many merchants who have decided to launch into E-commerce are unaware of strategies on the...
We want to dust off concepts from other times that endure in this social cycle, exposed, ubiquitous, hyper demanding and hyper connected through which we travel. Quality of service, customer service, pre and post sale....
According to a forecast by Zenith Optimedia, global spending on Internet advertising will increase by 31.5% between 2011 and 2013, expecting to reach 72.18 billion dollars this year and 94.97 billion in 2013. In...
The ability to adapt to the environment is the surest guarantee of survival and it is based on the development of life and the ‘Asian Retail’ “has led a clear example of adaptation, change...
Online users and consumers have increased the habit and the tendency to share content in a variety of ways and through different platforms. However, despite the rise of social media, 93% of internet users still...
Betting on electronic commerce means betting on the company. SMEs with online showcase increased 23% compared to the previous year, which represents an increase of two points over the total of Spanish SMEs. However, the latest...
