Category: Business Studies

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Those over 50, the forgotten by brands

There is a niche market as or more important than the Millennials, and untapped. This is Baby Boomers, who, entering middle age, feel the vitality of youth, and have greater purchasing power than later generations....

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Neuromarketing: Getting to the market’s mind

Until recently, it was very difficult to examine the brain mechanisms put into operation the memories, feelings, emotions, learning and perceptions that determine consumer behavior. Today, research from the neurosciences are experiencing a breakthrough...