Category: Business Studies

80% of the new products that come to market fail in the first 6 months since its launch 0

80% of the new products that come to market fail in the first 6 months since its launch

Under the title “New consumer knowledge tools. Better knowledge as a competitive advantage “ESADECREAPOLIS brought together representatives of 18 leading companies that explained their experiences in product launches to experts in Marketing, Market Research, Communication,...

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Those over 50, the forgotten by brands

There is a niche market as or more important than the Millennials, and untapped. This is Baby Boomers, who, entering middle age, feel the vitality of youth, and have greater purchasing power than later generations....

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Neuromarketing: Getting to the market’s mind

Until recently, it was very difficult to examine the brain mechanisms put into operation the memories, feelings, emotions, learning and perceptions that determine consumer behavior. Today, research from the neurosciences are experiencing a breakthrough...