Although many companies do not just see the influence of social networks on their sales or popularity, it seems that their users do have it very clear, so much that a high percentage of...
The creative director and current CEO of SrBurns ensures that the price is not the only determining factor in the choice of a brand or companies. According to Gaby Castellanos, the best evaluation of a...
The period of analysis of the share of noise has been an annual retrospective from June 2011 to July 2012. This is evidenced by a new study developed by Epsilon Technologies, through which the...
One of the most engaging debates for attendees was the developed management around the large volumes of information available in companies and the ability of the company to get to know “listen”. Every time we...
Engagement, that special bond between the brand and its followers, also has its translation in economic terms. The study published by LoyaltyOne together with the American university of Medill and the Ivey Business School confirms...
US advertisers will end up spending about $ 1.8 billion in mobile advertising this year, more than triple what it spent in 2011, but still far from other digital channels, according to a new...
Amazon has launched a new mobile advertising network, including api, which will allow advertisers to include advertising on mobile apps downloaded from the Amazon app store. In principle no wonder that Amazon Kindle users start...
Social content can help customer loyalty, but not by asking for confidential information. Both B2B and B2C can generate leads in exchange for quality content or access to exclusive discounts through a loyalty program; The key...
What do you look for consumer brands? That is the question that those responsible for the companies spent years trying to respond and material for countless studies and analyzes, trying to establish what buyers...
Facing the fear that customers access to physical stores with the sole intention of having the product in their hands, to finally turn to the Internet for the best proposal to buy it, traders...
