How to Use Video on your shop to increase sales
The video has great acceptance and popularity among users; however, use in e-commerce is one of the most underutilized strategies sales. Earlier we talked about the importance of caring for the photographs of the products, but if you want to take your online business to the next level and take advantage over your competition, you cannot afford to ignore the power of video marketing.
In this post, we’ll show you how you can get the most out of video marketing to increase your conversions and help grow your business online.
Why is it so important for e-commerce video?
Videos and, in particular, product videos, have an amazing ability to increase conversions as they offer a greater amount of information to users than a photograph. In fact, a study by Marketing Sherpa, says that users are 64% more likely to purchase a product online after seeing a video.
While this can be achieved by the use of copywriting, images or user reviews, videos are the most effective way to show how a product and describe its benefits.
Then we will tell you some of the most important reasons why you should implement in your online video store.
1. Google loves video
Google shows a mixture of search results that include video, images, news, maps, and other media in addition to the regular search results. Have product videos gives you an extra chance to enter this classification, particularly if your competition is using it yet. In addition, Google also encourages and gives priority to websites with video, which means that if you have videos of products (and if they are on YouTube) have a greater chance of being in the top of the ranking.
2. The video shares more
Studies show that people are more likely to share videos pages of text, and click a video thumbnail in something that does not contain a visual or media item.
3. The captive video
A number of time users spend watching videos on the Internet increases daily. Watch a video requires less effort than reading and long product descriptions posts, by allowing you to retain longer users on your website.
4. If a picture is worth 1,000 words…
The video has the ability to convey an incredible amount of information very quickly. View your product through a video will give your customer a lot more information about how it is and how it is used a photograph. You can even play with the emotions and tell how the user will feel once you purchase your product.
How can you implement video in your store?
Videos can help your users to use your products, can entertain them, or show a more realistic way is your product. Then we will see the different ways to use the video in the e-commerce.
1. Display Products
Demonstrate the capabilities of a product works especially well if your products are superior to your competition quality. While it may be easy to describe the technical specifications of a product, some details may be lost if you do not have a visual reference.
The video tutorials are another way to help translate technical or more difficult to understand in an easy to digest information. This method works well if your products require installation or manual.
3. Product Review
The use of video to help users choose the product that best suits your needs is another way to increase the conversion rate as you help your customers to make a purchase decision faster.
4. Product Features
Perhaps the best starting point is a simple video product. It need not be anything too elaborate. Such videos will help users to better see and appreciate the product details such as size, shape or texture