The rise and growth of mobile devices and the increasing tendency of users to access the network of networks anytime, anywhere, has caused a revolution in the digital advertising industry. It is clear that...
We all know that when talking about Social Media to the vast majority of the population only a word comes to mind “Comunity Manager” obviating other professional figures such as Social Media Manager, Content...
The Gmail inbox experience a radical shift from dividing the messages in 3 different categories, one dedicated exclusively to promotions.This was a setback for brands, at the prospect of seeing their CTR plummet in...
Many companies around the world are making significant investments that allow them to take advantage of the large amount of data that digital company and customer interactions are generating. According to a survey conducted...
The open rate of emails on mobile devices reached a record high and is made with 47% market share, almost double what it meant just one year ago. Its upward trend seems unstoppable and forecasts...
Social networks can be a hobby or a place to develop your career. So much so, that the number of job offers posted on LinkedIn has increased by 1350% in just 3 years. The boom...
The complex task of measuring the ROI remains a challenge for brands.Although there are already companies that get to measure the return on investment, it is still a headache for many others. The study by...
Conversations about brands in the online environment maintain their upward trend and grew by 4% since 2010. But despite the efforts of companies to generate conversations around themselves and participate in other, rhythm growth...
Where would we be without strategy? Wars would be lost, economics would be chaos and we’d all be running around like headless chickens! Strategy is a master plan, a grand design, policy, plan or...
Being in social networks is not easy, especially if you do not have clear guidance of a professional in the field. This causes the large and sound companies commit errors, which seriously question its good...
