Today, in the SEO industry, there is more and more talk about “Content Marketing.” For this reason, the specialist in Content Marketing, RankSider, has consulted with different German professionals and experts, who have offered their...
Industrial terminology can be tricky if you’re not used to it. When it comes to electrical components, the abbreviations HMI and PLC are often seen. But what on earth is HMI? HMI stands for...
Running an accommodation business can be tricky and what customers desire will greatly depend on whether you’re offering a luxury, economy or budget establishment. Any customer will value price, reputation, location and room quality...
When approaching their client in social networks, the brands initially bet on offering a close relationship, from you to you, seeking to establish a personal relationship, which would enable them to empathize with their...
Mobile advertising campaigns for fast food restaurants and “casual dining” chains are all designed to physically bring the restaurant to the consumer that is in the vicinity of the place. This makes the location component...
To give background and context to the background of this article and to be able to situate ourselves, it is interesting to know in a summarized way, some of the figures of advertising investment...
Despite what many believed e-mail does not diminish their number or presence. A new study by Experian Marketing Services shows that the opening of mail continues with its increasing trend (11.6% increase) in the first...
The belief that the internet is free, and therefore everything that is related to it also, it hurts, a lot, online media professionals. However, those who cling to that fallacy can not be more wrong...
Measuring and evaluating the effectiveness of campaigns is the main challenge facing multi-screen video advertising campaigns, according to a recent study by Mixpo. The survey, which was, base3d on a survey of more than...
A new IBM study shows us that CMOs and e-commerce leaders in many companies recognize that mobility is a critical element in achieving business goals, but 2/3 of those same professionals recognize that they...
