Today there are many companies that have expanded their customer services beyond telephone support or e – mail. Social networks have become the latest and most innovative way to provide efficient service to customers attention, but...
To reach people in Social Media is necessary to develop a multiplatform strategy. This is the main conclusion from the recent study Infinite Dial Report, prepared by Edison Research, which emerge 6 major trends. A...
Every month more and more companies begin to become aware of the need to create Content Marketing strategies for their brands. Thus, according to data compiled by the Custom Content Council (CCC) in collaboration with...
The rise and growth of mobile devices and the increasing tendency of users to access the network of networks anytime, anywhere, has caused a revolution in the digital advertising industry. It is clear that...
We all know that when talking about Social Media to the vast majority of the population only a word comes to mind “Comunity Manager” obviating other professional figures such as Social Media Manager, Content...
The Gmail inbox experience a radical shift from dividing the messages in 3 different categories, one dedicated exclusively to promotions.This was a setback for brands, at the prospect of seeing their CTR plummet in...
Many companies around the world are making significant investments that allow them to take advantage of the large amount of data that digital company and customer interactions are generating. According to a survey conducted...
The open rate of emails on mobile devices reached a record high and is made with 47% market share, almost double what it meant just one year ago. Its upward trend seems unstoppable and forecasts...
Social networks can be a hobby or a place to develop your career. So much so, that the number of job offers posted on LinkedIn has increased by 1350% in just 3 years. The boom...
The complex task of measuring the ROI remains a challenge for brands.Although there are already companies that get to measure the return on investment, it is still a headache for many others. The study by...
