72% of users access the Internet from smartphones and tablets, an opportunity for companies and advertising The apogee of smartphones and tables has caused an online communication strategy is not complete until an advertising action on the devices is developed mobile The rise of this type of advertising has been growing in recent years in parallel with the increase in people with access to the Internet […]

All users of social networks have faced at one time or another, throughout their digital lives, the concept of Social Gaming . In fact, who did not receive an invitation on Facebook for Farmville, La Granja, Castleville, Mafia Wars or another similar application? Who has not downloaded a game application on their mobile in which you could play both offline and online? We all have more or less the […]

Conferences offer great opportunities to develop your professional skills and advance your career. As well as learning and hearing from inspirational speakers, conferences offer the perfect opportunity to network and meet others in a similar field. It can be a little overwhelming to take everything in, so here are some handy tips on how to get the most out of a conference: Reconnect Conferences are […]

Before the “boom” of social networks began, companies began to launch blogs to try to attract their customers by offering different content. Until not long ago having a corporate blog implied a responsibility and commitment on the part of the company and also an interest in offering relevant content that valued especially the users. But it seems that companies no longer see it this way despite the […]

The image of a brand is possibly one of its most valuable treasures and its reputation on the net as well. For this reason, it is necessary for the brand to care for and imitate the image that others have of it in social media and on the internet, as we all know the possible repercussions and damages that a reputation crisis can bring. Crises can […]

The Community Manager is, par excellence, the professional profile within the world that more tasks must be done within a company, such as writing content and viralize them, as well as being aware of the mails and messages that come from the audience and answer them, or what is the same, must perform the work of customer service. But, in all that you have to […]

If something is characterized by the work related to Social Media, whatever it may be but especially that of Community Manager, it is because of the interdisciplinarity and the need to carry out in a same period of time, that is, a day, a large amount of tasks. We often find that before the variety of tasks and the impossibility of relegating any of them, […]

The concept of Online Marketing is the same as Marketing in any other channel. What happens with the Internet is that it is a channel with very specific characteristics, both functional and technical in a constant and rapid evolution. Online marketing is the integration of simultaneous strategies on the web, through a specific process and methodology, in search of clear objectives using various tools, platforms and […]

The Church, that religious institution has in its possession a trajectory of several centuries of history. Who was going to tell him, when he began timidly his first steps, that his modus operandi, established from its beginnings, would be the example to follow in his daily work for today’s companies, the 21st century, as a result of the introduction of new technologies.

The universalization of the internet and the implementation of Web 2.0 together with the popularization of social media and the growing evolution of social networks have led to the need to have a figure capable of managing among their ranks in recent years. these new channels, that is, a Community Manager and / or a Content Manager.