We want to dust off concepts from other times that endure in this social cycle, exposed, ubiquitous, hyper demanding and hyper connected through which we travel. Quality of service, customer service, pre and post sale....
All the marketing techniques that try to capture clients from making invasive appearances in the activities of people, were very efficient in the twentieth century and although they are still used today, we should...
The consultant Analytix BI has just done a study to know how to invest in online advertising in South Africa, reaching the conclusion that 10.7% of the budget designated to media advertising of the...
Media and social networks have become a powerful tool for companies and brands. However, one of its great benefits, is that through them, companies can remain ‘listening’ to have a greater knowledge of the reactions...
Managers that make the mistake of thinking that HR doesn’t concern them will find they fail to recruit and retain the best staff in the long run. Image Credit More Than a Consideration In...
I guess part of the readers will be thinking “Normal, it’s a great company you can afford to achieve new markets, grow, etc …” but I wonder why we think so or why you...
Employment grows in activities related to the Internet and involves the emergence of new professions in the digital environment such as: digital marketing manager, e-commerce manager, community manager, usability expert, professional blogger, chatroom animator,...
Downsizing your home involves some very important adjustments in your life, which can have many positive impacts to make your life happier and much less stressful. Image Credit 1. Reduce your mortgage payments Owning...
So your new website looks great and you’re excited about going live. But before you launch your site, here are a few things for your final checklist. Image Credit Is the Site Optimised? This...
A recent report by Hiscox points out that only 13% of small business owners maintain a differentiated activity and presence between their work and their personal lives in the media and social networks. Who...
