Spending on Internet advertising will increase more than 31% in two years
According to a forecast by Zenith Optimedia, global spending on Internet advertising will increase by 31.5% between 2011 and 2013, expecting to reach 72.18 billion dollars this year and 94.97 billion in 2013. In the meantime, Total advertising spending is expected to increase 12% for the same year, reaching 519.86 billion. Zenith’s report also expects that global spending on TV and outdoor advertising will grow […]