Day: 4 January 2019

On one occasion a grandfather told his grandson: Within each of us live two beings faced in a constant battle, one loves defeatism, likes to be the victim of everything, is a cowardly spirit, invests the time to solve in blaming others for their own failures, feels insane envy and hatred for anyone who manages to advance more than he and the result of the […]

The words of Anders Dahlvig, former world director of IKEA, summarize what may be the biggest challenge for companies to achieve the legitimacy and reputation necessary to develop not only their marketing but their own business activity.