Top Trade Show Marketing Ideas
Trade shows can be a great way to get new leads and partnerships, but you need to take some time to create a marketing strategy. By incorporating the following trade show marketing ideas into your overall strategy, you can maximize your sales.
One great idea is to bring samples of your products to a trade show. This can help you reach a wide audience and generate a lot of profit. Whether you’re in the food industry, or a beauty expo, you can give out small sample bottles of your products packaged in branded boxes. For advice from Custom exhibition stand builders, contact a site such as www.colourstudios.co.uk/exhibition-design-build
If you’re planning a virtual event, consider hosting a live Q&A session, webinar, or virtual conference. This is a great way to engage your target audience and drive traffic to your website. You can also create a video showcase of your products, and offer giveaways.
Another great idea is to host a contest. New Voice Media held a contest at Dreamforce 2017 that helped them secure more leads. It was a fun and interactive experience. Contest participants got prizes they wanted, and the contest generated a lot of traffic.
If you’re a car company, you might want to try creating a virtual driving experience. Consumers can test drive your vehicles. In addition, you can use billboards to announce your presence at the trade show.
Another great idea is to host gamification in your booth. Use a virtual reality headset to allow attendees to engage with your brand.