Ways to Grow Your Business
Under the title “New consumer knowledge tools. Better knowledge as a competitive advantage “ESADECREAPOLIS brought together representatives of 18 leading companies that explained their experiences in product launches to experts in Marketing, Market Research, Communication,...
According to data from the latest study prepared by InfoAdex, advertising investment in conventional media has grown by 2.6 percent in the period in 2018, standing at a volume of 3,762.1 million of dollars,...
Only 1 in 5 companies is able to apply the big data to their marketing goals. A reality that shows the report jointly produced by Econsultancy and Lynchpin, which also reflects that companies have been...
There is a niche market as or more important than the Millennials, and untapped. This is Baby Boomers, who, entering middle age, feel the vitality of youth, and have greater purchasing power than later generations....
Until recently, it was very difficult to examine the brain mechanisms put into operation the memories, feelings, emotions, learning and perceptions that determine consumer behavior. Today, research from the neurosciences are experiencing a breakthrough...
Humanization of symbols, products, packaging, processes and employees becomes a necessity as a step in the generation of “fans”. Even in a world of digital technology, which introduces innovations every week, you should not...
Companies are aware of the importance of digital marketing in its strategy, and mostly use online marketing techniques. But they have fully entered the era digital? The data collected by Smart Insights indicate that...
Currently, to Matt Mullenweg he can attribute that has completely revolutionized the web world and especially blogging. It will be difficult now that if you have to open a blog, I recommend another platform...
Millennials have become a population element that confuses brands, makes them have to think a lot about how to reach consumers and encourages them to change what they are doing. By change, the millennials...
For an entrepreneur who has prepared for months (some are mature for years) a project, when an investor presentation to be tense. You can lose focus of what investors want to see in a...
