26 July 2016

The indiscriminate use of force Content Marketing evolution

The differentiation is to increase the value of the content that is broadcast. We give 10 keys to improve the impact of this new discipline, which has become one of the strategic areas of marketing. The so-called “content marketing” is in full swing. Almost 70% of companies own marketing department, practiced with more or less success this new discipline aimed at improving the visibility, credibility […]

20 July 2016

The Toolkit for managing Social Media you should know

Actively participate in social conversation, and develop an adequate presence in the 2.0 environment requires the use of tools that allow real-time tracking activity, identify needs and detect trends. To help in this task, we have developed a selection of basic tools to properly manage social networks: SumAll, a visualization tool that allows control from a single interface activity develops the brand across multiple platforms. […]

19 July 2016

Why companies seek employees with more social skills?

Being sociable is something that – much pain all shy – always trading higher. When you’re little, your parents push you to play with other children. At school, the hardest part is always the first day of school, when you do not know anyone. In addition, the challenges that sociability becomes a key factor continue to increase over the years. To continue, continue until the […]

15 July 2016

The 10 commandments that you must meet to win a Millennial

When we talk about Millennials we speak of individuals of a new generation, a generation that is revolutionizing customer contact within the traditionalist marketing. There are currents that say they are born after 2000, there are others who say they were born between 1981 and 1995, and are thus called because they have older entering the new millennium. The reality is that the term speaks […]

14 July 2016

The big brands invest further in native advertising in 2016

During 2015 there were many studies that analyzed the impact of content marketing and many who predicted that he would become the favorite way to reach consumers in the near future. The media are betting increasingly include these ads in their bids for brands and the latter are betting increasingly use them to convince consumers of the validity of their products. Why it has become […]

10 July 2016

Brands have to be useful, that is what consumers expect from them

What do you look for consumer brands? That is the question that those responsible for the companies spent years trying to respond and material for countless studies and analyzes, trying to establish what buyers want their favorite brands. Predictions are several and needs to cover vary by type of market in which companies and the public coming operate. The millennials, for example, the emotional value […]

5 July 2016

How to define the Mission, Vision and Values ​​of your company

Today I want to tell you about one of the most important steps you would have to give when creating your company. As discussed previously, create a company goes beyond possibly together with several colleagues to sell a product or service. This is no joke because if you want to have a future as entrepreneurs in any sector, will have to start to see the […]

1 July 2016

Have companies fully entered the digital age?

Companies are aware of the importance of digital marketing in its strategy, and mostly use online marketing techniques. But they have fully entered the era digital? The data collected by Smart Insights indicate that 46% of companies still do not have a defined digital marketing strategy. 16% does have a separate document from other marketing activities, which includes its online planning, but only 38% of […]

28 June 2016

Giant Steps: Investment in online advertising will surpass TV in 2017

The emergence of new media always just pays a bill making the mainstream media that existed previously. Talkies ended the brilliant career of silent film stars (as well shows The Artist). When radio became popular, almost it ended the monopoly newspapers supposed to access the information. And television ended the unbeatable attraction that had the radio. And now the newborn internet has made much fear […]

23 June 2016

The webrooming wins: consumers spend more offline

Facing the fear that customers access to physical stores with the sole intention of having the product in their hands, to finally turn to the Internet for the best proposal to buy it, traders can rest easy: customers spend more on online shops. It is included in the latest Harris Poll, where the importance of show rooming in the buying process is evident; although it […]