5 features of a fantastic website
Every business needs a website these days but that doesn’t mean that any old website will do. Your site needs to attract, and retain, high-quality visitors who are keen to spend their money on your goods and services. Make sure that your website includes the following five features that will help to promote your business effectively.
1 Good navigation
Your website navigation should be easy and intuitive to use, yet far too many sites make it difficult to find the navigation bar, and use confusing terminology that quickly deters potential customers. According to Forbes, the best place for the navigation bar is at the top of the screen. Keep it sticky so that users don’t have to search for it.
2 Clear contact information
Visitors to your site want to know who you are, where you are, and how to contact you. Make sure that you give them all the information they need to get in touch with you, and don’t assume that a contact form will do the job. A physical address provides reassurance that you are a genuine business, so back that up with a professional email address that links into your domain name, for added peace of mind.
3 A logical framework
Your website needs to make perfect sense to the people who use it, so spend time during the development stage considering exactly how it should work. If you’re not confident with web design then employ a team who can structure your site for you. Whether you live in Rotherham or Reading web design teams locally can ensure your site delivers a powerful message. Companies such as http://www.starwebinnovations.co.uk/ understand how to make a great site at minimal cost.
4 About us page
People like to engage with online brands, so provide visitors with some background information about your company. It could make all the difference to your return on investment. Customer testimonials are always useful too, helping to reassure potential customers that your brand can be trusted.
5 Make it secure
SSL certification is an absolute must if you’re selling anything online. HTTPS has taken over from HTTP, so make sure that your site has the relevant security in place to reassure your visitors that they are safe to part with their credit card details on your website.