21 November 2023

Common characteristics of successful websites

By ruiiid5

It’s easy to get overwhelmed by all the information you’ll find online about how to create a successful site. You may be aware of the importance websites play in small business, but are you able to translate that understanding into your website? If you are not a technology whiz and don’t know much about design, you may be lost when it comes time to maintain your website. All successful websites share some simple things:

Brand

Your brand will not be instantly recognisable if you are just starting out, or if your profile is low. It won’t happen overnight, but it is a great place to begin. You’ll gain more online recognition with positive reviews, etc. the better at customer service you are. You can manage your reputation using a suite of analytical tools. For advice on Web Design Exeter, consider https://exeter.nettl.com/digital/website-design/

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Access to a unique marketplace

Do you have a niche market that you can target based on your products or services? Most businesses make the error of trying to appeal to everyone, which results in a message that is undefined and fails to engage anyone. Focus your marketing and website efforts on your ideal customers.

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Strategy

Every website requires a strategy. A website without goals will float aimlessly around like a boat with no captain. Most successful websites are those that have a defined and clear purpose, get regular maintenance and new content and change and adapt with the changes in business. Many small businesses create a website and then leave it untouched like an advertisement poster on the wall. Imagine your website as a marketing tool that is constantly evolving.