15 August 2023

The emotion in a good video advert

By ruiiid5

Films, television programmes and even animations on websites can have a variety of impacts on our emotions. This is one of the key reasons why video is becoming so important in the way that businesses market to and create brand awareness about themselves. There are a number of reasons why when you watch some cute little cartoon animals in a Disney or Pixar film or perhaps watch a banner advert that is describing the ways that we can help certain charities or watch how a business helps children or animals you feel a whole host of emotions. This is the power of animation. For information on html5 banners, visit https://thebannermen.com/banners/animated-ads/html5/

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Our emotions are reactions to our surroundings in both a physical and social context as well as a result of memories that may have been triggered. These emotions can be everything from anger and rage through to sadness or joy. They all interplay very closely with one another and you can feel sad but angry just as easily as you can feel happy but sad. The human emotion system is incredibly sophisticated and complex to understand.

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The scientific reasons for the emotional connection that can be made by watching things on the screen relates to a few key areas. The first uses the mirror neurons that come into play. This is the reaction that we all have subconsciously to a body language or overt reaction made by someone on the screen. For example, someone crying can produce the feelings of sadness the same as the look of fear on someone’s face can have us trembling in anticipation waiting to see what is going to happen. Mirror neurons are responsible for this.