13 October 2018

Asian commerce marketing: From everything to 100 at low-cost-fashion


The ability to adapt to the environment is the surest guarantee of survival and it is based on the development of life and the ‘Asian Retail’ “has led a clear example of adaptation, change and how it is possible to navigate between adversity and exit strengthened by creating circumstances and realities and is that in recent months the provincial capitals are witnessing a change of Asian trade formula. A new era has begun for them away from the traditionally known as bazaars ‘all to 100’ “and therefore, the phenomenon deserves reflection.

First of all, its undeniable vocation for tireless and constant work (more or less professional), just as it had been years ago by our grandparents and shop assistants who came to sleep behind the counter in order to make the most of the time and lose the minimum time They made the store a refuge that defended with effort, hope and perseverance. Like some of those old stores, Asian trade has evolved its commercial paradigm (which could also become its tomb) and has started a new stage.

In these moments you could confuse many of these stores walking through the center of Valencia, Logroño or Madrid with new franchises of modern and economic fashion, for its way of managing merchandising and setting, computerization, software, POS, signage and other aspects Still to come in many others who hear but do not listen. This new species of ‘low-cost-asian-fashion’ (managed by Chinese, in whole or in part) acquires modern commercial names, attends with care and dedication and is including services such as payment by card or management through POS. Come and see. Clients find stores without barriers, open and bright. Despite the moment, here the kindness and the smile has not closed.

Make no mistake. More than a quarter of the imports of textiles and clothing come from China, which has become the first supplier in the national market. Our store of all the life is plagued of these products and the best franchises and chains for years that outsource production or buy directly in the Asian country. The only difference is that now the face of the person selling it is also being ‘assimilated’. It is not to be alarmed, it is about taking note and moving forward, not denying the evidence and thinking about new obstacles. We are not talking about strengthening or supporting bazaars, because these entrepreneurs have the same rights and the same obligations, but to take good note of how circumstances promote the ability to learn, improve and improve.

Reality commands. According to the Association of Chinese Merchants in (ACCE), 3% of Chinese residents in run a textile trade, which comes to employ an average of five or six workers at the point of sale and they are increasingly integrated into business associations that see in them a source of new associates. Moreover, the Chinese was the only immigrant group in our country that in 2009 registered a positive growth in the number of entrepreneurs and created jobs. It is almost impossible to see them in the queue of unemployment or waiting to be selected at dawn to pick fruit in season. They do not generate this type of social burden, rather they remain united and create their own businesses with effort, enthusiasm and dedication. Is not this what family entrepreneurs have always done?