Current Trends in the Soft Drinks Market
One of the most interesting aspects of beverage marketing is the constant change that takes place in the market. Trends in the market reflect what consumers want and how fast they demand it. Trends in the market are also affected by the changes taking place in the industry, which in turn reflects the general economy of the country. This means that when there are fluctuations in the economy due to different factors, the trends in the market also change.
One of the key factors this year is the demand for drinks that reflect an active and healthier lifestyle. Customers are wanting more of an experience so demand is high for creative flavours and of course, all natural ingredients. People are looking for more of a functional drink, rather than just a drink full of calories and sweeteners. Drinks with added vitamins and minerals are becoming a popular choice as the industry recognises the increased desire for products to aid with health and wellbeing.
These trends in the economy can also affect the products that are put on the shelves. Changes in the demographics of the population as well as changes in the purchasing habits of the people are some of the most important things that affect the variety of soft drinks. If you’re in the industry, consider the benefits of Bonded Warehouse Management from https://www.gainasoftware.com/erp-software-warehouse-management-system/bonded-warehouse-management-software/
There is a fresh willingness amongst consumers to try a more sensory experience from their products. They are seeking unusual flavours, unique combinations and instagram worthy looks. Nostalgic flavours are also a big hit right now, offering a comforting experience.