17 September 2019

Don’t Make These Conference Mistakes


Organizing and running a conference is not an easy task. There is a lot of pressure on you to make everything go according to plan and be successful. While learning any skill, mistakes happen, but they give us the opportunity to learn, develop, and improve. But routine mistakes are different problems and here are some big mistakes that are repeatedly made by organizers of corporate events:

Using the same speaker

You ordered a fantastic speaker last year, who went down a storm, but just because they have had success does not mean it will be the same experience if you order the same person back. If you invite them back, they will talk about the same topic and idea, which will be stale for the returning delegation. You need new speakers and new material to keep the content current and interesting. Don’t bring the same speaker too often.

Image credit

Ignore technology

Staying on top of current trends and cutting-edge presentations is the key to the success of the conference. You will not inspire trust in your speakers or message if your event feels dated. How does your suggestion become relevant when you are stuck in the past? Remember your delegation will bring smartphones, tablets and smart watches, etc. so at the very least offer free WiFi. This gives them the opportunity to network, send emails and connect with other delegates through social media and LinkedIn for example. Technology can work wonders for the broad effects of conferences and events. Live streaming of an event makes it accessible online for those who cannot attend, for example.

Not being prepared

It’s important to prepare for every eventuality, so that your event can go ahead even if a worst case scenario should occur, like a power cut for example. Make sure you have back up power supplies available and this is even more important if you’re hiring an unusual event location, such as a landmark, historic building or unique outdoor location. For more information on Generator Rental, visit http://www.newburnpowerrental.com/generator-rental/sectors/

Ignore the need for networks

It is important to remember that while presentations and speakers are important elements of an event, that is not the only reason people are present. Many participants will be looking to use this event as an opportunity for some serious networking. Try to include time before, during and after the event to allow delegates to mingle, meet and talk.

image credit

Including too much

An important skill for event planning is time management. You might worry about the time gaps and aim to fill every available space with activities and presentations. However, time must be taken into account for presentations that exceed the limit, time to prepare new presentations and adequate rest periods to avoid burdening your delegation with information. Another important activity that is often not given enough time is the question and answer session after each presentation. This is important because it allows the delegation to engage more deeply with the topic of discussion and seek clarification.