27 May 2018

Experiential marketing: The future of brands


It is the concept under which the Public Relations Technical Conference will be inaugurated, organized one more year by the students of the last year of the Center for New Professions.

“One Brand, One Experience” is the motto that the students of the last course of Public Relations of the CENP will champion. It is a unique project called Seven Senses, in which the concept of experiential marketing is linked to the theory of the seven senses, being pioneers in an event that advocates the experience with the brand: The Brand Experience Event, which will take place on March 24 and 25 at its headquarters.

This new trend whose mission is to enhance the interaction of the consumer with the brand through direct experience, has evolved in recent years adding new formats to reach the consumer.

Why do more and more companies integrate experiential marketing actions into their communication strategy? What impact can a guerrilla marketing action have on the consumer? Diego Olmedilla, Executive President of Aplus Field Marketing, will be in charge of inaugurating the Technical Days, answering these and many other questions.

Joan Alvares and Carlos Díaz, Founding Partner and Creative Director of Poko Frecuente, respectively, will continue to introduce attendees to the world of interaction with brands, explaining the concept of guerrilla marketing, a discipline in which the company has specialized .

For this, we have a large framework of professionals and collaborating companies among which POST IT or SCOTCH. The Brand Experience Experience, will clarify the concept of experiential marketing through a wide and varied program of activities and presentations that encompass and explain the latest marketing trends.