21 March 2016

Impact your audience with a Great Presentation


The art of making good public presentations depends on what the presenter do to impact, transform and determined action to call your audience. A creative and persuasive technique is to present information through a story.

Today all receive an inordinate amount of messages trying to persuade us to buy or consume, as technology has provided multiple ways of communicating. However, only the live presentations, face to face, achieve real change.

Language has power and good presentation can make the difference in the field of organizations. These tools are used to present and communicate ideas to other people, but not only that, but to persuade and cause a reaction.

For any professional a good way to communicate and make presentations is an indispensable tool that can open many doors.

Impact your audienceConveying a great idea

A “big idea” is one key message you want to communicate to your audience, and must be relevant and impactful to lead the audience to embrace it, to make a decision and / or adopt a behavior.
The three main components of a “great Idea “are:

  1. It should articulate their point of view.Your audience has gathered to hear him speak, therefore, must show their particular perspective.
  2. You must make clear what is at stake.You must articulate the reason why your audience should be taken seriously taking your perspective, your idea, your concept, your product, etc.
  3. It should fit in a single statement.This will help reinforce your idea constantly.

The importance of creating a story

  • The presentations have the potential to retain the interest of an audience, just like a good movie, so build your presentations with the structure and attributes of a movie or a story you can help your ideas resonate in others.
  • A simple way of describing the structure of a story is situation, complication and resolution.
  • A presentation also has a beginning, middle and an end, and two turning points that guide the audience through the content and separating the start of development and the development of the final.
  • The first turning point is the call to adventure, that is, an invitation to the audience to realize “how things are” and “how could or should be.”
  • This is where the “complication” some conflict or imbalance, and your audience will want in your presentation you can give a resolution to that imbalance arises.
  • The content of the presentation should be dynamic and must follow a structure that push and pull steadily to the audience, making you feel that the ideas and events are discovered gradually. Thus, it will remain interested.
  • The second turning point is the call to action, which expresses what the audience needs to do or how they can change to resolve the conflict. Upon reaching this point, it is almost at the conclusion of the presentation.

Trace in the memory of your audience

A key that is able to convey the main idea should always accompany a good presentation, and not only that, but to achieve that is implanted in the depths of the memory of the audience.

The purpose of your presentation should be that your audience will remember you among all the other presenters who have seen or ever see. That is why the key element, always remember, you must be very significant.

Some of these elements can be:

  • Memorable skit: It can be anything from a simple demo to something more complex, like a sketch.
  • Sound bites: Small fragments of sound repeated throughout the presentation help cause a significant impact on the audience.
  • Visual support: Not only an image is worth a thousand words, but can also cause a thousand emotions. A striking image can become the emotional bond with the information presented your audience will never forget.
  • Statistics speak for themselves: If you find statistics to support him and are shocking, do not minimize its importance, direct attention to them.
  • An emotional story: Linking a great story, a great idea, facilitates the development of the presentation. In addition, presentations supported in stories present information in a way that will be remembered.

Presentations yesterday, today and forever

The presentations are intended to persuade an audience to change their thinking or some behavior.

A presentation can, cause confusion and skepticism, to cause a frantic enthusiasm, which is determined by the quality of the message, the way it is presented and the resonance caused at the hearing.

Creating a good presentation requires you to understand your audience and create a message that is attuned to their needs and desires. Only then will you make your message resonate with your audience.

Leaders at each level of an organization must develop skills to create resonant presentations if the organization wants to shape its future.

It takes practice

There is always room for improvement. When you forward a presentation, be prepared with enough time in advance. Practice over and over again until you feel safe.

You can ask for support and video record their presentation, so you can assess yourself and begin a process of improving his voice, language, gestures, posture, gestures, movement “on stage” effectiveness in transmitting the message , etc.

Successful people plan, prepare and improve, and the area of ​​communication skills must have for you the same importance as their intellectual and interpersonal skills.