4 December 2015

Marketing Errors to Avoid When Promoting Your Business


Promoting your business online is a great way to increase consumer interest and brand awareness, but how you go about it can impact upon the success of your endeavours. Avoid the following mistakes when marketing your business.

Promoting Your Business

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Not Proofreading

Whether you are sending out an email campaign, posting a blog on your website or introducing a sales promotion, always proofread your content before hitting the publish button. Spelling mistakes and poor grammar are bad enough, but if you get important facts wrong you could cause offence, miss out on sales or even cause damage to your reputation.

Aggressive Selling

If you publish newsletters or blogs, the idea is to inform your audience about useful information or to help solve a problem. You can subtly introduce a call to action without sounding pushy. Turning to heavy-handed sales tactics in your posts will see your audience fleeing, so never employ these strategies if you want to retain your customers.

Quantity versus Quality

You might have a lot you want to say to your audience, but don’t overload your website with excessive information, images or graphics. Keep your site as simple as possible so that it’s easy to navigate and not full of clutter. Quality is better than quantity, so if you want your site to look professional, it may be worth contacting a Leicester web design agency. Whether you seek web design in Leicester or elsewhere, make sure you have the means to ensure your website is current, responsive and regularly updated.

Savvy Social Media

If you don’t use social media to market your business, you could be missing out, but how you use it can make a big difference to its effectiveness. If you choose to use several social media platforms, be consistent in your voice and messages, so not to confuse your brand and image. Always maintain a professional approach and get in the habit of interacting with your followers and answering their questions.

Not Measuring Campaigns

Most companies are limited by budgets, so when you spend money on marketing campaigns, you will want to ensure you get the best return on investment. One of the biggest errors you can make is not analysing campaigns to see how effective they were. Only by doing this can you ascertain whether it was money well spent, or something to avoid in future.