9 November 2017

The banners enjoy a great acceptance in mobile advertising


Throughout the world, banners are still at the top of the advertisers’ preference when it comes to making their advertising messages reach the market.¬†Internet users are already accustomed to many years of publicity, but in mobility, the ability to see and click is an activity in a certain novel way that seems to attract the attention of the consumer.

The banners enjoy a great acceptance in mobile advertisingA recent study by the consultancy Mediamind, has revealed that the acceptance of the banners in mobile advertising achieves a CTR (clicktrough rate) of acceptance noticeably higher than those achieved in the banners seen in desktop computers.

The CTR percentages of mobile banners range from 0.42% in Asia-Pacific to 1.41% in EMEA, both starting from a CTR of 0.1% in desktop banners.

The mobile banners also exceed the percentages obtained by the “rich media ads”, which get very varied percentages according to the advertiser industry, from 0.11% of the B2B to 0.33% of the entertainment industry.

This study confirms the trend shown last year in another study by the same consultancy that came to assess the effectiveness of mobile advertising up to 6 times more effective than traditional banners