9 September 2016

Websites and Tattoos –Why You Should Use a Professional for Both


What do websites and tattoos have in common? More than you might think at first glance! When someone searches for information about your brand, there is a high chance that the first thing they will see is your website. When someone meets you for the first time in real life, if you have a tattoo they will form a strong impression of you from what that tattoo is, and how it looks.

While it is possible to change how your website looks, and even get a tattoo removed through laser treatments, or cover ups and potentially tattoo removal creams in the near future, it makes sense to try to make sure that your personal brand, and your website, are aligned as much as possible.

Websites and Tattoos –Why You Should Use a Professional for Both

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Experience Carries a Premium

Good web design services, and good tattoo artists, are quite expensive, but there is a reason for this. Both of these industries are highly skilled creative fields. You aren’t paying for the length of time it takes someone to draw on your skin or put together a mock-up of some code. You’re paying for the endless hours of practising, learning what looks good and what does not. You’re also paying for them to get it right first time – because a mistake appearing in the public eye will do a lot of damage to your brand.

Northampton Web design agency easiserv.com specialise in website design and digital marketing. They understand how important it is to create a good first impression, and they know how badly your brand can be impacted by poor designs, mistakes, or confusing brand imagery.

Let Your Website do The Talking

When someone looks at your website for the first time, it’s almost like they are interviewing you for a job. They want to find out whether you are competent, professional, and provide a high quality service. You are not there to answer the questions that the potential customer has so you need to make sure that your website answers them for you.

While someone may be willing to take a chance on an unknown company if they are buying a low-cost, disposable item online, they are not as likely to take chances with higher ticket value products or services. You have a small window of opportunity in which to convince them that you are trustworthy and knowledgeable.

If things go wrong, you can get your website redesigned, but just like having a tattoo removed or covered up it will be a long and slow process to rebuild your brand. Not only do you have to try to recapture the goodwill of those who saw the old website, you also have to consider the practicalities of moving content over to the new site. If you’re lucky, this can be achieved with a few mouse clicks, but in the worst case scenario each piece of content may need to be moved manually. Why waste that time when you could get things done right from day one?