25 Relevant trends, data and statistics in the current Social Media landscape
We have already launched the year, and with it, new purposes, which entail many projects and objectives to fulfill. To go on insurance, here you have a series of figures and trends that will guide you in your strategy to follow in Social Media.
76% of companies say they know what customers demand in Social Media; However, only 34% ask them (e-Strategy Trends).
Unfortunately, businesses and consumers do not speak the same language 2.0. 59% B2C companies assume that customers expect the brand to help them make their purchasing decisions, as well as effective care through social networks (58%). The reality is quite different, 83% of customers value promotions especially, while 70% bet on e-Strategy Trends.
According to Earnest, B2B customers are more willing to share useful content provided by the company through email (79%), Linkedin (53%), Twitter (39%) and Facebook (18%).
3 out of 4 marketers believe that measuring social media impact is extremely important; however, 70 says it is very difficult to measure in Social Media. (Marketing Charts)
79% of marketers register the traffic they receive from social networks, and 68% monitor the engagemet generated by Social Media; But only 26% evaluate the relationship between their activity in social networks and sales or lead generation. Companies still have many difficulties analyzing the ROI of their strategy. (Marketing Charts)
The measurement in social networks continues being the subject pending of the professionals of the marketing. Only 4% of the companies indicate that they are really satisfied with the monitoring work carried out. Almost half of those involved in the Marketing Charts study acknowledged that they did not do this job well, or that they left something unmeasured.
Social networks and e-mail can affect the productivity of the workforce; Being considered as an interruption (Visual.ly)
On average, an employee interrupts his activity every 28 minutes, which means that 28% of the workday is lost between interruptions and return to resume activity.
45% of employees complain about having to deal with several fronts at a time.
Performing several tasks at the same time involves the investment of 30% more time than if they were done one after another.
The 2.0 world is eminently feminine. Women are not only the majority public in Pinterest, they also have an important presence in the main social networks. IMedia Connection indicates that they constitute 58% of Facebook users, or 52% of Twitter. For their part, the men are positioned as a public with greater presence in Linkedin (63%) and Google + (71%).
Social CRM is still the great unknown among the business fabric. Convince & Convert reflects that 17% do not know what it is, or why it needs it. Fortunately, this trend tends to change; 16% of companies already have one, and a considerable 21% plan to implement it during this year. Women are not only the majority public in Pinterest, they also have an important presence in the main social networks. IMedia Connection indicates that they constitute 58% of Facebook users, or 52% of Twitter. For their part, the men are positioned as a public with greater presence in Linkedin (63%) and Google + (71%). Social CRM is still the great unknown among the business fabric. Convince & Convert reflects that 17% do not know what it is, or why it needs it. Fortunately, this trend tends to change; 16% of companies already have one, and a considerable 21% plan to implement it during this year. Women are not only the majority public in Pinterest, they also have an important presence in the main social networks.
EMarketer, only a quarter of US companies with fewer than 100 employees and a third of medium-sized companies have a strategy that allows them to develop an effective presence in social networks. Another 20% acknowledge using social networks, but without a clearly defined goal.
Despite the growing interest in integrating Social Media into business strategy, less than 20% of American companies offer customer support through social networks, nor have they integrated them into the areas of sales or product development . (EMarketer) Globally, 86% of companies have a presence on Facebook and Twitter, an amount that is reduced by half when it comes to YouTube and Linkedin,
While only a third are present in Pinterest or Google+ (eMarketer) 87% of SMEs recognize that social networks have been useful to a greater or lesser extent. For this reason, by 2013, 80% of these companies intend to bet heavily on Social Media. (Marketing Charts)
84% of marketers indicate that they use these social channels to get customers, thanks to a multi-channel strategy; For its part, 62% intends to reach customers in this medium because it is here where they find themselves. In addition, 56% recognized that they are in social networks because that is what their customers expect from their brand.
Many small businesses are in Social Media, but they do not develop an effective presence, they are about to be. 79% tweet once a day, or even less; And one in three would like to spend less time on social networks. These companies should rethink their strategy and allocate their resources to other means, since they are wasting them.
(Leaders West) Social Media is good for many things, but lead generation is not exactly one of its main uses. According to the work signed by MarektingSherpa, only 12% of the respondents acknowledged their effectiveness in this field, while 27% denied this profit. N According to the work signed by MarektingSherpa, only 12% of the respondents acknowledged their effectiveness in this field, while 27% denied this profit. N According to the work signed by MarektingSherpa, only 12% of the respondents acknowledged their effectiveness in this field, while 27% denied this profit. N
Or it is possible to determine which social network is most effective in attracting web traffic. According to The Atlantic, the combination of Twitter, Facebook and Reddit may account for less than half of social traffic. Many of these visits are recorded as “direct traffic” by web analytics programs.
Based on the data provided by MarketingProfs, LinkedIn is the main social network to share content for B2B companies, chosen by 83%, followed closely by Twitter and Facebook, which have the support of 80% of these companies. A considerable distance apart YouTube (61%) and Google + (39%).
Social networks help increase web traffic; To greater social community, the company will register a greater volume of visits. According to MarketingProfs,
According to Heidi Cohen, 92% of US companies already include social media in their marketing strategy.
Each social channel fulfills a determined function. So blogs are very important to reinforce the SEO strategy of the brand, Youtube is the ideal channel to reinforce the content strategy and social networks are especially useful to increase the presence of the brand and promote engagement (Heidi Cohen) .
There are 8 main social networks, whose number of users exceeds 100 million. 3 of them do not have English-speaking users: Weibo, the fourth largest in the world, RenRen, who is in fifth position, and Badoo, in seventh place. (WordPress Hosting SEO)
Currently, the average period of stay in social networks varies greatly from one network to another. Thus, users dedicate an average of 7 hours a month to Facebook; A figure that contrasts with the 21 minutes of Twitter, the 17 of LinkedIn or the scarce 3 of Google+ (WordPress Hosting SEO).
In total, users are estimated to spend 18% of their online time on Social Media. On average, this means a dedication of 6.9 hours per month to social networks.
1 in 3 CEOs is wrong to make a decision not to take into account your company’s online reputation on social networks (The Backup List).