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29 June 2017

More than 20% of advertising revenue from Facebook is already thanks to the mobile

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Not one year has passed, since last March the social network of Mark Zuckerberg implemented the advertising of its platform also for the users of mobile devices; Positive results have not been expected. Facebook already receives more than 20% of its revenue through mobile devices. Kenshoo, the advertising campaign management company on Facebook, has analyzed the results of more than 2000 ads in this medium. 

The leading brands worldwide have included this new advertising format in their marketing strategy. For their part, both smartphone and tablet users have responded satisfactorily to this type of ads. According to Aaron Goldman, CMO of Kenshoo, These new devices offer a better interactive experience. 

The smartphones are from Android, the tablets of Apple

The data offered by Kenshoo emphasize that the brands do not bet on non-Apple tablets. 97% of the advertising investment in the tablets is directed to the devices that come from the big technological block. However, this trend is reversed when we talk about smartphones. 71% of smartphone campaigns focus on devices that have Android system. 

Facebook Ads for Mobile are More Expensive than for the Computer

Aware of the high potential of this new advertising format, Facebook has imposed a higher rate than the insertions aimed at mobile devices, Which is a considerable 70% more expensive. The CPC for ads shown on smartphones and tablets is $ 1.38 versus $ 0.81 for the desktop version. 

Definitely, the mobile also consolidates as an advertising medium, which allows for greater customization and adaptation of the message. Facebook has bet heavily by this medium and in a short time has reaped successes, which have even translated into the price of its shares, which earlier this month has increased its price by 5%. 

Do you advertise on Facebook? Which channel gives you better results: the desktop version or the mobile device? The mobile is also consolidated as an advertising medium, which allows for greater customization and adaptation of the message. Facebook has bet heavily by this medium and in a short time has reaped successes, which have even translated into the price of its shares, which earlier this month has increased its price by 5%.