The words of Anders Dahlvig, former world director of IKEA, summarize what may be the biggest challenge for companies to achieve the legitimacy and reputation necessary to develop not only their marketing but their...
Reading the article by Andrés Pérez, entitled ” It’s just that I do not see myself ” and remembering the many conversations with friends and business owners who often talk about those times that once were and are...
All kinds of information is a very valuable possession, but accurately extracting the data that is really relevant can be an impossible mission. Although most organizations recognize that sales data is a treasure for their...
Cuponing and the boom of online stores lead 14.5 million users to search for their Christmas gifts on the internet The stress, the haste and the hassle of buying Christmas gifts at the last...
All the marketing techniques that try to capture clients from making invasive appearances in the activities of people, were very efficient in the twentieth century and although they are still used today, we should...
Media and social networks have become a powerful tool for companies and brands. However, one of its great benefits, is that through them, companies can remain ‘listening’ to have a greater knowledge of the reactions...
Employment grows in activities related to the Internet and involves the emergence of new professions in the digital environment such as: digital marketing manager, e-commerce manager, community manager, usability expert, professional blogger, chatroom animator,...
36% of small businesses plan to focus on the majority of resources based on online marketing and advertising this year, according to a FedEx Office survey developed in the United States. Another 35% will...
According to the latest report developed by Infoadex, advertising investment in conventional media during the first quarter of 2011 has fallen by 1%, reaching 1,169.8 million dollars, compared to 1,181.2 million registered during the...
A forecast by Forrester Research states that, unless unforeseen expenses arise in the US, electronic commerce in that country will reach 278.9 billion dollars in 2015. This prediction is based on factors such as...
