2 out of 3 companies will use Twitter to reach their consumers and potential customers in 2017

The B2C Report of the Content Marketing Institute (CMI) highlights the strong concern on the part of the brands to encourage engagement with their potential customers. 57% consider that social networks are an effective means to interact with their target and get their participation.

49% will be betting on content marketing to engage their audience in the coming year. Twitter stands out for being an effective tool to reach the audience, to incite the conversation, to transmit content, and to achieve the desired engagement; For this reason, this social network is included in the Social Media strategy of 69% of the companies surveyed.

Based on figures from the Chartered Institute of Marketing, 79% of companies already use Twitter in their online marketing strategy. However, the goal is not so much to make noise in social networks as to provide quality content, that attracts the audience, especially experts and influencers, who can speak in favor of the brand and get the favor of the public. According to Econsultancy, only 0, 5% of Twitter users exert their influence on the rest of the twitter community.

On the other hand, users usually ignore the messages emitted by the marks. It is true that users follow the trademarks on Twitter, but do not always consider their messages, but spend most of their time interacting with influential artists or characters. For this reason, the content strategy of the company must go through providing attractive information for the sector’s stakeholders, in such a way as to arouse their interest and lead them to share it among their followers, thus increasing the relevance and notoriety of the brand, The addition that the message comes from an external source, considered reliable for its target audience.

Since users do not like to talk to an entity, as is the case of brands, but with people of flesh and bones, a very valid option is to humanize company profiles. In this way, a real person, with name and surnames, is shown as responsible for the company’s account, ready to converse with users from you to you. If the message is personal and direct, fleeing corporatism and generalities, will encourage the client to participate and encourage engagement.

Do you count with Twitter for your Social Media strategy in 2017? What are you going to do to hook your target audience? With name and surnames, as responsible for the company’s account, willing to talk with users from you to you. If the message is personal and direct, fleeing corporatism and generalities, will encourage the client to participate and encourage engagement.