Why really you want your business to be present on social networks?

No news is no longer talking about the virtues and benefits of social networks. The passage of time has allowed us to know them, seize them and use them to complete and achieve achieve all kinds of objectives.Clearly, many brands and many companies have found in them a new territory to address and make his audiences to reach and connect with their own consumers.

However, social networks remain an unknown scenario for many companies. Despite the presence and experience gained over time, for many businesses decided to take the plunge and go for them seriously, many companies and small businesses still remain distant and absent in them.

It’s never too late if that is good the saying goes. And so it is. It is curious to see how continue to proliferate seminars and training sessions to help these businesses timidly approach the different social platforms.Many of them with the intention of learning to manage in such environments, discover their tools and features, and carve a niche for the small claim their rightful place. SMEs and small entrepreneurs have realized that, like a decade ago, email and the web was something necessary, even when many thought they did not need, now social networks become essential they can not ignore or overlook.

Small businesses have stepped forward and want to learn to cope through them. They do not want to stay behind and pretend to occupy their space. However, despite this growing interest somewhat late in many of these companies, it is curious to note how to certain issues, many small businesses continue to respond with a sea of doubts about really important issues. And the most important, it is perhaps the answer to questions like What do you want to be on social networks? Why do you want your business to be present in them?

There are all kinds of responses that respond to different needs and objectives of all kinds of brands and companies. Many of them have learned that beyond the mere presence, social networks allow not only improve our visibility, but to change the way we interact and communicate with users, consumers and potential customers. The list of benefits and applications could be immense.

Still, it seems logical that in the ignorance, many SMEs and small businesses seeking to jump on the bandwagon of social networking by simply following the trend, not become obsolete, to do so because their competitors or other companies also do, or simply because of the fact that social grants appear to be a point of modernity to their business. This draws us a complex picture where social media is fragmented into divisions or leagues companies that play at different levels. The so, it is anything but a negative connotation, but obviously serves to realize that many businesses still must learn through experience to upgrade. 

However, this learning should not only serve for companies to learn to cope successfully in social networks.Beyond all this, small businesses must analyze and make sense of this trip. Although William Shakespeare delight us with that mythical phrase “To be or not to be” in this social networks, that of “being for being” is not enough if you do not really know what our goals and objectives.

This urgent need was the reason that led to the social media strategy. But if we are not clear or what we want and where we are going, otherwise there is almost meaningless.