Month: August 2017

US advertisers will end up spending about $ 1.8 billion in mobile advertising this year, more than triple what it spent in 2011, but still far from other digital channels, according to a new eMarketer study titled “Mobile Display Advertising: Aspirations, Revelations and Frustrations “(Mobile advertising: aspirations, revelations and frustrations). For most companies that have invested this year in mobile advertising, the results have been good, […]

2018 is just around the corner. Another year that will certainly arrive with new surprises and during which, it is expected to consolidate many of the current trends and others that are still likely to come. On this occasion, we return once more to unveil what seems to be imposed and that during the next year will deserve a special attention.