36% of small businesses plan to focus on the majority of resources based on online marketing and advertising this year, according to a FedEx Office survey developed in the United States. Another 35% will split equally their resources based on print advertising / traditional marketing, and online advertising this year. Only 16% will concentrate most of their resources on printed materials, and 13% will concentrate on […]

According to the latest report developed by Infoadex, advertising investment in conventional media during the first quarter of 2011 has fallen by 1%, reaching 1,169.8 million dollars, compared to 1,181.2 million registered during the same period last year 2010.

The act of purchase is a process and not an action: It begins when the consumer chooses where to meet their needs, continues at the selected point of sale and ends with the post-purchase process, where they must work on the 4 R’s of the Retail: relevance , reward, reduction of expenses and relationship with the client.

Betting on electronic commerce means betting on the company. SMEs with online showcase increased 23% compared to the previous year, which represents an increase of two points over the total of Spanish SMEs. However, the latest data from SAGE indicate that only 9.1% of small and medium-sized national companies incorporate a virtual store in their portals.

In the technology industry, information is complex and abundant. But few companies simply break the ice before their audiences. “The time to communicate to communicate is over; the message should be attractive according to the audience and the objectives “, explains Karina Tajmar, CM Creative Marketing Services director. This European public relations agency (PR), with offices in Barcelona and Vienna, has managed to become a key player for companies […]

One of the great advice of the trade is that when someone decides to make a purchase, we must stop selling at that moment. This does not mean that we should stop reassuring new customers about our decision to buy, because after the sale, our customer service begins.

Coguan, a technology company with the first Ad Exchange to offer a platform with an open and transparent market (marketplace) for online advertising, announced today that Coguan AdShare® has completed an exhaustive process of moderation of the offer of its thousands of media web to adapt to the quality control criteria for Ad Exchanges marked by the IAB (Interactive Advertising Bureau), and to become the […]

The vast majority of merchants are turning more budget to their digital marketing campaigns, which will allow many previously tested tactics to benefit and can be carried forward with greater momentum, but these changes do not obtain unanimity between advertisers and their agencies.

A forecast by Forrester Research states that, unless unforeseen expenses arise in the US, electronic commerce in that country will reach 278.9 billion dollars in 2015. This prediction is based on factors such as the country’s annual growth, which would reach 10% in that year, as well as the continuation of several trends such as increased use of the Internet by users, greater knowledge of […]

A 20% increase in online advertising spending. These are the data obtained by the Interactive Advertising Office, an industry body that awaits confirmation from the government agency, Advertising Standards Authority, in March. More than 257 million New Zealand dollars, almost 141 million dollars, has been the total spending of brands in online advertising, which places it above advertising investments for radio and print media.