Internet is an eminently visual medium, it is the ideal showcase for any brand that boasts. As a means it is, it has great potential to be commercially exploited; it is easy to find portals and websites of great relevance where we would achieve a high impact for our campaign. The question is, how can the impact of our message be assessed in such a way that it […]

Despite the rise of social networks, other means of communication on the Internet such as email continue to be more used. A study presented by the company Ipsos, which has surveyed nearly 20,000 people from 24 different countries, shows how 85% use the Internet to check e-mail while 62% use it to look at social networks.

#Once Upon a time… A Community Manager of a successful organization, one that enjoyed an important career in the international market, but that had limited presence in the dynamic and quasi-magical realm of social networks. At the time of being appointed, the reckless CM was alone, without an army or sword, standing in front of the abyss, armed with Twitter passwords and the shield of a […]

I would have liked to title this entry as: ” SEO has died “. But if I had, I would have two problems. The first, the fierce competition in Google for those terms. And the second one, which would be going against my principles and beliefs. I do not think SEO has died. In fact, I think he’s more alive than ever. What happens is that SEO as we knew it two […]

Securing financing for your business can be challenging regardless of the prevailing economic climate, so in these uncertain times, it can be difficult indeed. However, there are some useful techniques that can help, five of which are listed below. Image Credit Start up loan If you’ve been trading for less than 24 months, you could qualify for the government-backed start up loan scheme. This is […]

It is difficult to specify how many times e-mail marketing has been “killed” in recent years. Since the chat IRC appeared and everyone predicted that the world of e-mail had died, until the appearance of social networks that said that this would end communication in this way; Not to mention the mobiles and even the SMS. The reality is that the e-mail has never died, but in fact, […]

72% of users access the Internet from smartphones and tablets, an opportunity for companies and advertising The apogee of smartphones and tables has caused an online communication strategy is not complete until an advertising action on the devices is developed mobile The rise of this type of advertising has been growing in recent years in parallel with the increase in people with access to the Internet […]

All users of social networks have faced at one time or another, throughout their digital lives, the concept of Social Gaming . In fact, who did not receive an invitation on Facebook for Farmville, La Granja, Castleville, Mafia Wars or another similar application? Who has not downloaded a game application on their mobile in which you could play both offline and online? We all have more or less the […]

Conferences offer great opportunities to develop your professional skills and advance your career. As well as learning and hearing from inspirational speakers, conferences offer the perfect opportunity to network and meet others in a similar field. It can be a little overwhelming to take everything in, so here are some handy tips on how to get the most out of a conference: Reconnect Conferences are […]

Before the “boom” of social networks began, companies began to launch blogs to try to attract their customers by offering different content. Until not long ago having a corporate blog implied a responsibility and commitment on the part of the company and also an interest in offering relevant content that valued especially the users. But it seems that companies no longer see it this way despite the […]