The current information society (where information grows exponentially), coupled with the wide spread and reach of 2.0 technologies, brings new scenarios and new models of behavior for consumers, companies and markets. In the digital age people interact with the company, they co-produce the product or service. It is in this new scenario that the need to create Content Marketing or Content Marketing is born. The traditional […]

The  E-mail Marketing  still a pretty powerful feature within the set of blocks forming a strategy. It is a very powerful tool to grow your business. E-mail Marketing is the  mass mailing of a commercial or informational email, with the aim of creating loyalty, trust and credibility of the brand. It serves to keep customers loyal  because its exposure to the brand is totally voluntary and at the same time […]

If you own a business, it is likely that you already have a website. How do you know if the website is any good? Image Credit Improving Your Website Many businesses try to avoid spending too much money on maintaining their website, but this can be a bad idea. Your website is your online store; if it looks bad, customers will leave and go to […]

The information that will be revealed by these checks will to an extent depend on the type of check that is carried out; in addition, for those individuals who have received convictions or cautions, whether this information is revealed by a check will depend on the length of time that has passed since and/or whether the conviction or caution is protected. Image Credit Protected convictions […]

Solar power has long been hailed as the long term solution to our ever-increasing demand for energy to power our homes and appliances. It’s probably fair to say that we are still many years away from solar power and other ecologically-friendly energy sources entirely replacing fossil fuels, but there are some exciting signs that progress is being made. Take, for instance, recent media coverage of […]

No doubt the emergence and the rise of social networks has changed all kinds of paradigms in marketing, communication and advertising. At this point, referring to Social Media as an essential and integrated part of any strategy, surely does not surprise anyone. However, even if it seems unusual, there are still many companies that stay distant and away from the reality of media and social networks. Others, however, […]

Since the social network of the planks came to light, it has had a spectacular reception, registering an increase of more than 2700% since May 2011. Its development has continued to rise, and has already consolidated as “one of the great”; With a very specific and faithful user profile …

We all strive to produce a clean environment to protect biodiversity and ecosystems upon which life on earth depends; therefore, eco-friendly cleaning products should preserve human health and environmental quality. Image Credit Health issues Conventional cleaning products contain severe toxic chemicals and may be harmful to the environment and cause health issues for the person using them. A number of cleaning companies have noted that […]

When you send an email marketing campaign, what interests us most as a company is that our customers read the emails that are sent and beyond that, click on the content or perform the purchase action. For this to happen we offer you some suggestions that you should keep in mind so that your shipments are increasingly interesting, competitive and valuable …

We hear a lot about engagement, but is it really important? Not always. The engagement is important only if it is true, Captain Obvious, and second when it really leads to effective conversions. So, How do I know if the engagement that occurs on my site fulfills these two characteristics? A very frequent defect in the cases that we value, is the lack of filters and configuration in Google Analytics. Most accounts have only implemented the basic […]