25 March 2016

Why do some advisors favour a Brexit?

As the Brexit campaign gathers ever more headlines with fierce arguments from both sides of the fence, what do financial city advisors think about the idea of turning our back on the EU?

24 March 2016

Defining the strategy shipments of your e-commerce

If anything produce headaches is to identify what should be the appropriate pricing strategy shipment to our online store. The reason is none other than shipping prices is usually one of the main reasons for abandoning shopping carts and, therefore, reduce the rate of conversion of our e-commerce. The average percentage of abandoned shopping carts is 65%. The main reason for abandoning the cart is at the high price of […]

22 March 2016

Packaging can provide efficiencies within a business

Being able to operate efficiently is crucial for businesses. It enables them to function profitably and have an edge over competitors. If production levels or speed are reduced in any way, this is when issues can occur. However, packaging can provide benefits in these areas and reduce pressure on the business.

21 March 2016

Impact your audience with a Great Presentation

The art of making good public presentations depends on what the presenter do to impact, transform and determined action to call your audience. A creative and persuasive technique is to present information through a story. Today all receive an inordinate amount of messages trying to persuade us to buy or consume, as technology has provided multiple ways of communicating. However, only the live presentations, face to face, […]

20 March 2016

Only 2 out of 10 companies known clearly the ROI that is generating content

Content marketing has become an essential tool for brands, and are now most companies are betting on this format, relatively inexpensive, to promote the signing, achieve better SEO positioning, build customer loyalty and increase recognition branded. However, not all bet on content marketing means that all are clear about what they are serving as rechecked in a new report rundown. Thus, the majority of respondents […]

19 March 2016

The importance and value of SMEs Workshops

Increasingly, brands are seeking new ways to surprise consumers trying to get the maximum impact. When you have large financial resources and the ability to perform great deeds this is more or less “easy” but when it comes to an SME where limited budget is “more than important” success “being becomes a complicated tad”. If this is your case, do not get discouraged because with […]

15 March 2016

Are You in Sync? When Branding and Brand Are Mis-Aligned

Branding isn’t only about your company’s logo. Reaching beyond the domain of your marketing department, your brand is reflected in anything that influences public opinion, including your team, location and online presence. Customer perception plays a large part in purchasing decisions.

14 March 2016

Creating the Next Big App

A lot of would-be developers and people who just have a great idea dream of creating the next big, blockbuster app. Others don’t aim quite so high, but have a really good app idea and think selling it might be a good way to make some extra money.

11 March 2016

Hosting the perfect summer party

The weather is getting warmer and the evenings are getting longer. What a perfect opportunity to host a summer party in the garden! Our handy guide will help you get organised. Image Credit Consider numbers Whether you plan to invite friends, family or a mix of the two, consider the available space and practicalities such as seating for guests who won’t want to stand for […]