During 2015 there were many studies that analyzed the impact of content marketing and many who predicted that he would become the favorite way to reach consumers in the near future. The media are betting increasingly include these ads in their bids for brands and the latter are betting increasingly use them to convince consumers of the validity of their products. Why it has become […]

What do you look for consumer brands? That is the question that those responsible for the companies spent years trying to respond and material for countless studies and analyzes, trying to establish what buyers want their favorite brands. Predictions are several and needs to cover vary by type of market in which companies and the public coming operate. The millennials, for example, the emotional value […]

Today I want to tell you about one of the most important steps you would have to give when creating your company. As discussed previously, create a company goes beyond possibly together with several colleagues to sell a product or service. This is no joke because if you want to have a future as entrepreneurs in any sector, will have to start to see the […]

Companies are aware of the importance of digital marketing in its strategy, and mostly use online marketing techniques. But they have fully entered the era digital? The data collected by Smart Insights indicate that 46% of companies still do not have a defined digital marketing strategy. 16% does have a separate document from other marketing activities, which includes its online planning, but only 38% of […]

The emergence of new media always just pays a bill making the mainstream media that existed previously. Talkies ended the brilliant career of silent film stars (as well shows The Artist). When radio became popular, almost it ended the monopoly newspapers supposed to access the information. And television ended the unbeatable attraction that had the radio. And now the newborn internet has made much fear […]

Facing the fear that customers access to physical stores with the sole intention of having the product in their hands, to finally turn to the Internet for the best proposal to buy it, traders can rest easy: customers spend more on online shops. It is included in the latest Harris Poll, where the importance of show rooming in the buying process is evident; although it […]

Online marketing strategies to local businesses seem to not take into account many manuals and guides marketing. The consequence of all this is that many managers of local companies end up thinking about the impossibility of shares in profitable internet marketing for them. Globality Internet seems to be a mental barrier to transfer difficult for many local businesses, and on the other hand, the low […]

Replacement windows generally refer to new windows mounted within the existing frame; as such, they rely on the original window frame for support. Windows usually require replacing when they deteriorate, become draughty or cease to fully function. New windows may significantly reduce outside noise and energy loss. Image Credit Replacement windows are not the same as new-construction windows, as the latter have a fin that […]

With the big vote just days away, people across Europe are discussing what the UK’s exit from the EU would mean, and one hot topic is that of the environment. Image Credit How the EU has affected the environment so far Many claim that since the UK joined the EU in the seventies, Britain and Ireland have become much cleaner places. Reductions in water contamination […]

In humans we love good stories! We need a good story to share a laugh, shed some tears or enjoy a chat taking a cane. The most creative brands work the same way, create and tell stories that make us connect with them. A brand like Nike captures our attention through the hero with which we all want to identify; the most creative brands are […]