According to an annual study of marketing managers worldwide, traditional advertising agencies risk being displaced by a generation of professionals in the field of digital marketing with extensive knowledge in different disciplines and strategies such as online advertising, viral marketing or marketing. mobile.

The new purchasing manager accesses the web daily, searches for web pages of brands and products and uses the information they find and the opinions of other users to make their purchasing decisions. Despite this new trend, the bulk of consumer brands are still looking for their target audience in television programming.

It is frustrating for landlords to cover loss or damage made to their property by tenants. Stains on carpets, scuffs on floors, doors snapped from hinges and the disappearance of furnishings are common inventory issues. However, when returning a tenant’s deposit, it is not a simple task to deduct the fee required from the sum. The landlord must prove to the tenant and a court […]

Brexit is the largest concern amongst the housing market, according to a survey of landlords, insolvency practitioners, property investors and owner-occupiers. Image Credit Uncertainty over Brexit When undertaking the survey, John Pye Property discovered that 38 per cent of those polled highlighted uncertainty over Brexit as the property sector’s biggest challenge, while 24 per cent flagged up higher taxation. Meanwhile, 17 per cent of those […]

Whether you’re a property magnate with a huge portfolio of houses, or simply someone with an apartment to rent out for a little extra cash, the chances are that you can benefit from a property manager. They know the industry better than anyone and when you leave your property in their capable hands, it frees you up to get on with other things. But what […]

Online bets ‘pull the cart’ in advertising investment through the Internet, being one of the sectors that most invests in this type of campaigns. These and the games of chance are the leaders of the ten most relevant branches of activity in terms of volume of transactions in the first quarter of 2018, according to data from the CMT.

Under the title “New consumer knowledge tools. Better knowledge as a competitive advantage “ESADECREAPOLIS brought together representatives of 18 leading companies that explained their experiences in product launches to experts in Marketing, Market Research, Communication, Advertising, Innovation and R & D, in a day with a pioneering format that combines, in the same space, scientific knowledge with practical business applications.

According to data made public by the consumer confidence indicator of the Official Credit Institute (ICO) on October 2009 there has been an increase in household consumption expectations with respect to the same month last year, indicating some optimism on the part of of consumers. In addition, a study by the consulting firm TNS shows that 3 out of 10 consumers have increased their spending by […]