The internet medium begins to show its true potential and projection, surpassing for the first time the television medium as an advertising medium in the United Kingdom. The data of a recent report developed jointly by the IAB and PricewaterhouseCoopers thus reveal it and indicate the constant growth of advertising investment on this medium over traditional television in a pioneering country and ahead in terms […]

The advertising sector foresees a reduction of employment of 13% in the current year due to the influence of the crisis, according to a survey of entrepreneurs in the sector ‘Radiography of the Advertising Industry’ commissioned by the National Federation of Advertising Companies (FNEP) and the General Association of Advertising Companies (AGEP) to Proinvenio and presented today in Madrid.

In recent history, the recession has generated a challenge in our way of thinking. Information technology, new social networks, and advances in everything remind us that many of the great inventions of the last century came out of recession and war.

It is the concept under which the Public Relations Technical Conference will be inaugurated, organized one more year by the students of the last year of the Center for New Professions.

Usually we are used to discuss, discuss and analyze aspects related to marketing strategies or the different advertising actions used to promote different products or brands. However, although the commercial “Art of Marketing” maintains as an essential rule resort to all types of strategies with the aim of increasing sales and generating new customers, we must be consistent that although Advertising and Marketing are used […]

The enthusiasm of the travel sector for digital marketing will continue despite the difficult market conditions. This is the main conclusion drawn from the study on the travel industry on the Internet (2017 Online Travel Report) prepared by bigmouthmedia based on the responses provided by 78 leading professionals in the travel sector of the bigmouthmedia and LBi customer database, and the readers of Tnooz.

The economic crisis, the concentration, the increase of establishments (1 store per 80 inhabitants) and the standardization and globalization of the stores are generating new management needs in the commerce sector. These include: customer loyalty and satisfaction, greater flexibility for store marketing and personalization of campaigns and promotions and the improvement of logistics and warehouse management systems.

Taking into account the latest study published by Lenskold Group and sponsored by MarketSphere about the importance of the return on investment of marketing campaigns, affilinet, Spain’s leading company in results marketing and online affiliation, analyzes how marketing professionals they feel pressured to demonstrate the ROI of marketing campaigns and present measurable, concrete and reliable results.

According to data from the latest study prepared by InfoAdex, advertising investment in conventional media has grown by 2.6 percent in the period in 2018, standing at a volume of 3,762.1 million of dollars, compared to the 3,666 million recorded during the same period last year.

Currently, stores are competing to find new ways to take advantage of changing consumer buying habits and turn online shoppers into unconditional customers. The most innovative online strategies are designed specifically to increase total revenue per customer and drive efficiencies through all the parts of the sales experience. The result is an explosion of interest and innovation focused on online sales, with video at the forefront of […]