Lasse Rouhiainen analyzes the present of Video Marketing, the digital communication tool that has all the ingredients to become the star of online marketing in the very near future. Visionary and interactive, during the interview, X-Ray also emphasizes Social Media Marketing as the key to improving the online presence of companies.

We often meet people who want to be Community Managers, and whose main concern is to ask what tools they can use to see the reach of their tweets, to schedule posts on Facebook, to monitor or to perform different analytics. Yes, these tools greatly facilitate our task as community managers and allow us to focus on other tasks that can not be automated, but, […]

Since the introduction of modern offices, managers and senior staff have explored many ways to inspire teamwork and to improve communication within their four walls, as well as their connection to the outside world. As technology has developed, so too have the range of possibilities that enable them to do this. Here are five essential tools to implement in your office in 2018: Image Credit […]

At this point the words Digital Marketing are not unknown to anyone. Everyone, professionals and users, we know the many benefits that this type of marketing can bring to our company, which, on the other hand, perfectly complements offline or traditional marketing.

Although many companies do not just see the influence of social networks on their sales or popularity, it seems that their users do have it very clear, so much that a high percentage of them, increasingly, prefer to buy brands present in they.

Why this tendency to limit us? Why do not we share? We show ourselves in our fullness and in its proper measure, letting us know and understand that just as the stars use an immense framework to dazzle us, we can act on the stage of thousands of opportunities.

As we all know, social networks have risen to the throne of communication and have begun to reign. Like us, we can not drive without a car, a driving license and a series of previous practices. Social media needs other factors in order to perform its tasks well. The writing style, the message and the way to sell are key factors. We must not forget that Facebook, Twitter, Google […]

Many areas of business computing have taken advantage of the cloud in recent years. But did you know that you can run your phone system in the cloud too? Image Credit A traditional PABX system gives control of your business telephone system. But they can be expensive to both acquire and maintain, and you have to find somewhere to hide them. Switching to a hosted […]

Social media is a very dynamic environment, characterized by the constant interaction between individuals and other individuals; individuals with companies and even companies with each other. Due to this high degree of activity, brands are continually exposed to large fluctuations in terms of online reputation. The image of your brand can enjoy an excellent reputation online and in a blink of an eye go to the opposite extreme. It […]

The role of SEO and the relevance of the study of web statistics as engines of the effectiveness of a website center the interview that Ricardo Tayar, one of the top specialists in optimization and web analytics in our country, has given to the marketing agency online Webpositer.