“Actigraphy” or “biotelemetry” – whatever you call it, the clinical data collected by wearable devices such as the Fitbit has been the subject of intense interest from medical researchers. They want to study how wearable monitors, mobile apps and biofeedback can be used in innovative ways to inform patients, measure clinical indicators and improve health. Image Credit Therefore, it’s not the best news that Fitbit […]

Price is one of the main elements that determine the conversion, especially in the online environment. Users dive sites of various retailers, in search of the most irresistible price. It is an achievement to find the lowest price. A practice that e-commerce giants well known and used as a trump card to play at will, dominating the market and further increasing its balance of benefits. […]

Oncology groups have praised the decision by the FDA to regulate electronic cigarettes and other devices that deliver nicotine electronically.

Marketers are daily strive to create content, conceive that message gets maximum spreading and even, eventually become viral. A golden dream for any strategist online world. The reign of the content remains unaltered, its power remains intact, and this has led brands to redouble their efforts in this area. The report on marketing content prepared by Curata reflects the benefits from brand awareness and engagement. […]

Pages online sale of counterfeit products use terms such as rebates or balances to capture consumers in the January. Rebates with which lightens the January presented optimistic this year. With an estimated population of about 3,900 million January billing, sales increased compared to last year’s data is expected. Most consumers will buy clothing items and accessories, sports, new technologies and leisure. These are articles that […]

Technology is growing quickly every year, with more gadgets coming onto the market promising to help you lose weight, get fitter, improve your health, enhance your sports skills and more. By monitoring your movements, these gadgets make people more aware of their exercise levels and inspire people to get active, whether that is by going to the gym, playing a sport or simply walking around […]

The Millennials or Generation Y members are one of the most desired by business niche markets. The reason is simple and, when the numbers look, obvious: the millennials are the largest group of consumers that brands have had access in recent times. They are young, they are trained and are very open to spend significant amounts on something if that something interests them. But millennials […]

The retail industry time constant transformations lives, reflected on the future of consumer habits through a complete and thorough analysis of the future of shopping online. According to the opinion of the company in the coming years, there will emerge a new generation of stores, for which it will not matter your location, consumers can view virtual exhibitors at any time and from anywhere, and […]

The emergence of social networking has become the classic indicators inadequate customer. The new scenario demands a more accurate “multichannel” experience and greater emphasis on understanding online reputation. Conversion rates. ROI attribution. Percentage of participation in a particular market segment. All companies have their indicators and all hope that they accurately reflect the economic scenario, growth projections and, above all, profiles of consumers and potential […]

Companies with a physical presence generate more loyalty from customers, than those that exist only online. Consumers feel closer links to those companies who can visit, whose products can touch, and who physically can speak. This is demonstrated by the latest report of Emarsys, which states that 79% of consumers feel more loyal to brands that have a physical presence.